TCF stands for 'Treating Customers Fairly'. TCF marks a fundamental shift in the way in which the financial services industry works - it is central to the delivery of the Financial Services Authority's (FSA's) regulatory agenda.

The FSA has introduced TCF to make sure that the industry "pays due regard to the interests of its customers and treats them fairly." Further information about TCF is available on the FSA's website.

Royal Liver is well on its way to embedding TCF principles into everything it does and the Society has already
won several awards for its work in this area under its 'progress' brand. 

Royal Liver began its first move to the TCF philosophy in advance of the programme with the launch of its Corporate Strategy in 2004. This reaffirmed the Society's goal of putting the customer at the centre of everything it does and this applies to all of the Royal Liver Group's companies: Royal Liver Assurance, Progress, Park Row, Caledonian Life and Citadel.

In addition, Royal Liver's TCF principles also apply in Ireland where the Society meets the guidance set down in the Financial Regulator's Code of conduct for Insurance Companies. This code requires that insurers in Ireland act in the "best interests of its customers".

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